Field Notes

Research, playbooks & unpopular opinions on AI search.

Material from the agentMention team and invited CMOs already putting AI Search, GEO and AEO to work in real marketing operations.

Traffic is no longer the only way to tell whether your brand is present in search.

Guide · AI Search & GEO

AI VisibilityFeatured

AI Visibility metrics: how to measure Mention Rate, Citation Rate, Share of Voice and Sentiment

Search no longer ends with a list of blue links. We break down the four metrics that show whether your brand appears in AI answers — and how to measure each one.

agentMention editorial·May 28, 2026

Updated weekly

PlaybookBeing searchable doesn’t mean being visible to AI.

AI Visibility

AI visibility audit: how to check whether AI mentions your brand

Not a one-off “does ChatGPT know us” check. A prompt set, a step-by-step method, metrics, diagnostics and a 30-day plan to see whether AI names your brand while buyers build their short list.

agentMention editorial·Jul 31, 2026·16 min

PlaybookAds buy a spot next to the answer, not a recommendation inside it.

ChatGPT Ads

ChatGPT Ads in Ukraine: how to launch a campaign and measure the result

ChatGPT Ads has been available in Ukraine since October 21, 2026. Launch requirements, budget, measurement, a first test plan — and how ads differ from organic AI visibility.

agentMention editorial·Oct 26, 2026·16 min

ResearchChatGPT already has clear favourites in most education categories.

Research

AI Visibility of Ukrainian education brands: a study of Ukraine’s EdTech ecosystem

The first EdTech AI Visibility Index: 1,000 unbranded ChatGPT prompts across 10 education categories — who leads, how AI describes brands and which sources shape the answers.

agentMention editorial·Nov 2, 2026·34 min

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